Recruit Where Officers Actually Research
The decision to join or transfer to your force is made long before an application is submitted. PolicePay puts your force in front of serving officers and candidates at that exact moment — and delivers opted-in, qualified leads, not just impressions.
Monthly visitors researching policing careers
Territorial force recruitment boards tracked daily
Career decision tools officers already rely on
Policing-intent audience — no generic traffic
Every Search Represents Intent
Every day, people make policing career decisions long before they submit an application. These are not casual searches — they are real people deciding whether to join policing, stay, promote or move force.
"The first interaction with your police force is increasingly a Google search, not a recruitment campaign."
The decision moment — months before any application
Joining
Research begins months before an application is ever submitted.
Progression
Financial and structural decisions shape career development.
Transfers
Officers compare force benefits and culture before making a move.
Retention
Career satisfaction is shaped by easily accessible external options.
The job board problem
- • Generic audiences — most viewers can never become police officers
- • Reaches candidates late, after they've already chosen where to apply
- • Transferees — serving officers — barely use job boards at all
- • You pay for advertising, not outcomes
The PolicePay difference
- • Every visitor is researching a policing career decision
- • Serving officers compare transfer options here before applying anywhere
- • Register-interest capture turns research into named, consented leads
- • Quarterly reporting ties spend to measurable results
One Platform. Every Career Decision.
PolicePay is not a job board — it is a unified digital ecosystem supporting every stage of a policing career, from first interest to transfers and retirement planning.
Salary Calculators
Accurate take-home pay mapping by rank and allowance.
Pension Tools
Retirement planning across 1987, 2006 and CARE schemes.
Promotion Modelling
Financial modelling for every career step.
Transfer Hub
Cross-force benefits comparison and live campaigns.
Overtime & Shift Pay
The real value of additional duties, by regulation.
Cost of Living
Affordability indexing by force area.
Career Guides
Expert answers to the questions officers already ask.
Force Profiles
Dedicated portals detailing your culture and benefits.
Insight Reports
Data-driven engagement and recruitment reporting.
Founding Force Offer
First 5 forces onlyThe first five forces to join — on any tier — receive a 20% launch discount locked for three years, founding recognition across the platform, and a joint case study.
Partnership Tiers
Quarterly billing. No long-term lock-in. Every tier is built around your force's recruitment priorities.
Campaign
£20,000/year · Under typical direct-award thresholds
For forces running targeted recruitment drives — detectives, transferees or student officers.
- Dedicated force profile on PolicePay
- Recruitment campaign landing page + force branding
- 4 SEO career guides per quarter
- Salary calculator integration for your force
- Quarterly performance report + strategy call
- Qualified leads available as a pay-per-lead add-on
Strategic
£34,000/year · Less than a typical national job-board spend — with delivered leads
For forces recruiting throughout the year that want candidates, not just impressions.
- Everything in Campaign
- Qualified candidate & transferee leads delivered monthly
- Transfer hub integration + register-interest capture
- Featured placement across PolicePay
- 10 SEO career guides per quarter
- Promotion & specialist role pages
- Monthly analytics + dedicated account management
Platform Partner
£50,000/year · Limited seats
A long-term strategic relationship with influence over the platform's development.
- Everything in Strategic
- Priority lead delivery + real-time transferee alerts
- Bespoke calculators & force-specific landing pages
- 20 SEO career guides per quarter
- Input into the PolicePay roadmap + first access to new tools
- Quarterly executive workshops + joint case studies
Invoiced quarterly — built for public-sector procurement. We raise a proper invoice against your purchase order, payable by BACS bank transfer. No card checkout, no platform fees — just clear terms your finance team can process. Founding forces (first five to join) receive the locked 20% discount, applied to every invoice for three years.
What a Partnership Looks Like
We don't simply promote vacancies. We make your force part of the research, comparison and decision-making that happens before someone chooses where to build their career.
Dedicated Force Profile
A professionally designed page showcasing your force, culture, opportunities and live campaigns.
Qualified Lead Delivery
Named candidates and serving officers who registered interest in your force and consented to a direct introduction — delivered monthly.
SEO Career Guides
Search-optimised content answering the questions officers and recruits are already asking.
Career Decision Tools
Salary, pension and transfer tools integrated with your force's allowances and campaigns.
Quarterly Insights
Reports on audience engagement, content performance and recruitment trends, with a strategy call.
Strategic Collaboration
Ongoing work with PolicePay to sharpen your digital recruitment presence as workforce needs change.
Built for the Future of Police Recruitment
The future of police recruitment is not about reaching more people. It's about reaching the right people, at the right moment, with the right information.
Attract
Reach prospective recruits and experienced officers before they begin an application.
Inform
Provide trusted tools, career guidance and accurate financial information that supports decisions.
Grow
Build stronger recruitment outcomes, enhance employer branding and create lasting engagement.
"PolicePay isn't simply helping police forces recruit. We're helping shape the future of policing careers."
Start The Conversation
Tell us about your recruitment challenge and we'll come back within one working day with audience data for your force area.