Recruit Where Officers Actually Research
The decision to join or transfer to your force is made long before an application is submitted. PolicePay puts your force in front of serving officers and candidates at that exact moment — and delivers opted-in, qualified leads, not just impressions.
Monthly visitors, after excluding bot & VPN traffic
Growth in Google organic traffic this quarter
Territorial force recruitment boards tracked daily
Average active engagement time per visitor
Google Analytics, last 90 days · known bot/VPN traffic (data-centre IPs) excluded
Weekly Active Users
Trailing 13 weeks, real traffic only
Where Officers Actually Spend Time
Not a bio page nobody's found yet — the calculators and pay tools officers already use to make real decisions.
Salary Calculator uses, last quarter
Overtime Calculator uses, last quarter
Pay scale guide reads, last quarter
Every Search Represents Intent
Every day, people make policing career decisions long before they submit an application. These are not casual searches — they are real people deciding whether to join policing, stay, promote or move force.
"The first interaction with your police force is increasingly a Google search, not a recruitment campaign."
The decision moment — months before any application
Joining
Research begins months before an application is ever submitted.
Progression
Financial and structural decisions shape career development.
Transfers
Officers compare force benefits and culture before making a move.
Retention
Career satisfaction is shaped by easily accessible external options.
The job board problem
- • Generic audiences — most viewers can never become police officers
- • Reaches candidates late, after they've already chosen where to apply
- • Transferees — serving officers — barely use job boards at all
- • You pay for advertising, not outcomes
The PolicePay difference
- • Every visitor is researching a policing career decision
- • Serving officers compare transfer options here before applying anywhere
- • Register-interest capture turns research into named, consented leads
- • Quarterly reporting ties spend to measurable results
One Platform. Every Career Decision.
PolicePay is not a job board — it is a unified digital ecosystem supporting every stage of a policing career, from first interest to transfers and retirement planning.
Salary Calculators
Accurate take-home pay mapping by rank and allowance.
Pension Tools
Retirement planning across 1987, 2006 and CARE schemes.
Promotion Modelling
Financial modelling for every career step.
Transfer Hub
Cross-force benefits comparison and live campaigns.
Overtime & Shift Pay
The real value of additional duties, by regulation.
Cost of Living
Affordability indexing by force area.
Career Guides
Expert answers to the questions officers already ask.
Force Profiles
Dedicated portals detailing your culture and benefits.
Insight Reports
Data-driven engagement and recruitment reporting.
Founding Force Offer
First 5 forces onlyWe're onboarding our first forces now. The first five to join — on any tier — lock in a 20% launch discount for three years and get direct input into which tools, guides and features we build next.
Partnership Tiers
Quarterly billing. No long-term lock-in. Every tier is built around your force's recruitment priorities.
Reviews
£4,800/year · A different budget line to the tiers below — no campaign required
For forces that just want the right to respond to officer and candidate reviews on their PolicePay page, without a recruitment marketing commitment.
- Verified "force response" badge on your PolicePay page
- Right to respond publicly to every review, under your force's name
- Monthly digest of new reviews by email
- Included automatically if you upgrade to Pilot or above
Pilot
£10,000/year · The entry point — one quarter, no long-term commitment
Test the platform against one campaign before committing further. Most forces start here.
- Your force featured on the Salary & Overtime Calculators
- Pay scale page integration for your force
- 1 SEO career guide
- Dedicated force profile on PolicePay
- End-of-quarter performance report
- Reviews response included
Campaign
£20,000/year · Under typical direct-award thresholds
For forces running targeted recruitment drives — detectives, transferees or student officers.
- Your force featured on the Salary & Overtime Calculators
- Recruitment campaign landing page + force branding
- 4 SEO career guides per quarter
- Pay scale page integration for your force
- Dedicated force profile on PolicePay
- Quarterly performance report + strategy call
- Qualified leads available as a pay-per-lead add-on
- Reviews response included
Strategic
£34,000/year · Less than a typical national job-board spend
For forces recruiting throughout the year that want candidates, not just impressions.
- Everything in Campaign
- Featured placement across PolicePay
- Transfer hub integration + register-interest capture
- Qualified candidate & transferee leads, reported monthly as capture scales
- 10 SEO career guides per quarter
- Promotion & specialist role pages
- Monthly analytics + dedicated account management
- Reviews response included
Platform Partner
£50,000/year · Limited seats
A long-term strategic relationship with influence over the platform's development.
- Everything in Strategic
- Priority lead delivery + real-time transferee alerts
- Bespoke calculators & force-specific landing pages
- 20 SEO career guides per quarter
- Input into the PolicePay roadmap + first access to new tools
- Quarterly executive workshops + joint case studies
- Reviews response included
Invoiced quarterly — built for public-sector procurement. We raise a proper invoice against your purchase order, payable by BACS bank transfer. No card checkout, no platform fees — just clear terms your finance team can process. Founding forces (first five to join) receive the locked 20% discount, applied to every invoice for three years.
What a Partnership Looks Like
We don't simply promote vacancies. We make your force part of the research, comparison and decision-making that happens before someone chooses where to build their career.
Career Decision Tools
Salary, pension and transfer tools already used thousands of times a quarter — integrated with your force's allowances and campaigns.
SEO Career Guides
Search-optimised content answering the questions officers and recruits are already asking.
Dedicated Force Profile
A professionally designed page showcasing your force, culture, opportunities and live campaigns.
Qualified Lead Delivery
Named candidates and serving officers who registered interest in your force and consented to a direct introduction — delivered as capture scales.
Quarterly Insights
Reports on audience engagement, content performance and recruitment trends, with a strategy call.
Strategic Collaboration
Ongoing work with PolicePay to sharpen your digital recruitment presence as workforce needs change.
Built for the Future of Police Recruitment
The future of police recruitment is not about reaching more people. It's about reaching the right people, at the right moment, with the right information.
Attract
Reach prospective recruits and experienced officers before they begin an application.
Inform
Provide trusted tools, career guidance and accurate financial information that supports decisions.
Grow
Build stronger recruitment outcomes, enhance employer branding and create lasting engagement.
"PolicePay isn't simply helping police forces recruit. We're helping shape the future of policing careers."
Put Your Brand Where Officers Make Financial Decisions
Every month, thousands of police officers and staff use PolicePay to work out what they earn, what they'll retire on and what they can afford. They arrive with a question — and a decision to make. If your business helps them answer it, this is where you should be.
The moments already happening on this website
“Can I afford this mortgage on police pay?”
Deposit, affordability and take-home tools — used long before they ever speak to a broker.
“Should I commute my pension lump sum?”
Six-figure decisions modelled on our pension tools. A planning conversation waiting to happen.
“What if I'm injured or medically retired?”
Injury award and ill-health tools, used at the most protection-aware moment of a career.
“What do I take home after promotion?”
Rank, allowance and overtime modelling at the exact point an officer's income changes.
This is intent no display network can replicate. Not an audience that might need advice — an audience actively working the numbers.
Who We Partner With
Pick the closest fit — your sector is carried straight into the email so we can come back with something relevant rather than a generic media pack.
Financial Planners & IFAs
Officers modelling retirement income, commutation and long-term planning — frequently without ever taking regulated advice.
EnquireMortgage & Protection Advisers
Shift allowances, overtime and unsocial hours make police income genuinely complex to underwrite. The adviser who understands it wins the client.
EnquirePension & Retirement Specialists
1987, 2006 and CARE schemes, the McCloud remedy and lump-sum choices worth six figures over a lifetime.
EnquireInsurance & Income Protection
A workforce acutely aware of injury, ill-health retirement and exactly what protecting an income is worth.
EnquireLegal & Injury Specialists
Injury awards, ill-health retirement and employment matters where specialist representation changes the outcome.
EnquireHealth, Wellbeing & Training
Fitness, mental health, promotion coaching and CPD for a workforce under sustained operational pressure.
EnquireSomething else entirely? If your service genuinely helps police officers, we want to hear from you.
How Your Brand Appears
No pop-ups, no interruptive banners, nothing that undermines the tools people come here to trust. Placement works because it's genuinely useful.
Tool Sponsorship
Your brand presented alongside the calculator your future customers are already using — clearly labelled, never intrusive.
Expert Content Partnership
Co-authored guides answering the questions officers actually ask, with your specialists credited as the expert voice.
Trusted Partner Placement
A profile in our partner directory, linked from the guides and tools where your service is genuinely relevant.
Bespoke Campaigns
Built around your objectives and the moments that move this audience — pay awards, pension changes, the new tax year.
Standards We Hold
This audience trusts us with career-defining decisions. We protect that before we protect revenue.
- Where regulated advice is involved, we work with FCA-authorised firms
- Every commercial placement is clearly labelled — never disguised as editorial
- Our calculators and guidance remain editorially independent at all times
- We never sell personal data — introductions happen only where a user opts in
Request The Partnership Pack
Audience breakdown, placement options and current availability. One email — we've written it for you, so all you need to do is fill in the blanks. We reply within one working day.
Limited placements · Category exclusivity available
Start The Conversation
Tell us about your recruitment challenge and we'll come back within one working day with audience data for your force area.